Definition from http://www.investopedia.com/terms/d/demographics.asp#ixzz2Bpm4hYip:
'Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Demographics are used by governments, corporations and non-government organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research.'
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