Saturday, 10 November 2012
Demographic Tables
This table is a clear indication to the class's of our society. Tables like these are used in order to choose a specific class to target their product to. For example targeting a music magazine at a university and college students in group E may want the magazine to be cheap as they dont have that much income, therefore inside the magazine there could be advertisements for CD's or clothes within their price range. It is highly unconventional to take a group such as group E for a product and place a highly expensive music or clothes range within the magazine because the consumer wouldn't be able to afford the things being advertised. Therefore they would not sell their products. Demographics provides us with the right products for us such as magazines and shows us exactly what we need to see in them by targeting these groups to begin with.
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