Store choice for magazine.

When selling a magazine several things have to be taken into account. One of the main ones being where the product will be sold from. This is considered by looking at the target audience. Are they capable of getting to where the product will be sold easily? It is a popular store? How and where will they advertise the product? All of these questions have to be taken into account. 

      Following store research I found that Asda is a popular store currently located in almost every city. Asda having '528 stores and depots in the UK' are very well known across the region, nevertheless looking further into the research we found Tesco is the widest current branch over the UK. Gathering information from 'http://www.bbc.co.uk/news/business-16676688' we can see that 'Asda is the UK's second biggest supermarket chain, behind Tesco'. Being the biggest supermarket chain of 2012, there is a better chance of the magazine being successful being sold where more people shop. Therefore this is a top contender in choice of where the marketers think the product will be sold successfully and which store I would personally choose my magazine to be sold in.  
        The table above from Wikipedia.com shows that in total as of 2012 Tesco currently have 2,975 stores across the UK, including the small express stores that they own. Choosing Tesco has more of an advantage on store sales due to the fact many locations such as towns or villages in the UK don't have a big enough population to support having such big stores such as Asda and Morrisons, therefore Tesco's will be put in place. This giving not only people in cities the advantage of buying the magazine but students in smaller locations aswell.