My behind the scenes shoot Video!!

Behind the Scenes

After looking at behind the scenes videos of music videos I chose what I wanted to do in my shoot. Although I dont really like vocals in the behind the scenes I decided to putting a backing track onto my shoots video. I have my model 'Lil Red' the singer dressed up to match her stage name. Will show me putting on her makeup and adjusting her outfits then the taking of the shoot from different views. This will show my close ups, medium close ups, and long shots aswell as the whole shoot in progress. I would like my video to be around two minutes long and just be a quirky way of showing my shoot and the studio. I like One Directions behind the scenes video the most because they produced exactly what I want to.. a video to show the fun side of photoshoots aswell as my serious outcomes :) Their video :

Mise en scene Ideas and Write up

The choice of mise-en-scene within an image adds to the effect and helps portray exactly what image the model wants it to. This can be through props, the setting and the hair and makeup collaborated with costume. Often music composers are found having images taken with their instruments and/or the equipment they use to create their music. As well as this they use things in the image such as props which relate to their particular song or album they have produced. This can be seen in the example of Katy Perry's 'California Girls' video as she connects the lyrics to the costume and wigs. Celebrities use the props and mise en scene within an image or album to make it more creative and thoughtful. This then draws the public into reading more about it or buying the produce. 
         Within my music magazine and my images I am going to use a strong scene of costume to portray the image that I want to. My main cover photo in particular to draw the reader in. Using makeup and fake eye lashes will bring the readers attention to point as this will be one of the first things they notice looking at the picture on the front cover. The DPS will be more subtle however and I will use a locational shot. This will be in order to give the reader a more relaxed feel when looking at the setting. The mise en scene is important in order to make sure the reader is enjoying the articles without going over board. The more mise en scene the more busy the page looks distracting the audience from what's important on the page. 

Lighting Ideas and Original Images (slideshow wont show my images)

Music Magazine Mock Up Layout DPS 2

Costume Ideas for cover image

Popstar style icons include artists like Katy Perry, Kesha and Lady gaga. Modelling designers stunning dresses over the years members of the public worldwide are amazed by the wacky ideas that are presented on the catwalk. Through music videos, magazines, award evenings and public events, the stars are always seen and judged on what they wear. This is also something to take into consideration for my cover image and DPS. Choosing a fairly unique look will always bring in the attention you need for a cover to catch your eye on a magazine. 
Stefani Joanne Angelina Germanotta, known by her stage name Lady Gaga, is an American singer, songwriter, actress, record producer, activist. Wikipedia
Stefani has rapidly become a world wide star, known for her outrageous outfits and catchy songs. 'Lady Gaga' first came on the scene with her single just dance from her debut album 'The Fame' in 2008. The uproar from the catchy tune turned the whole world in ore. I want my model to have an eye catching outfit, after taking the image i will decide on font and colour schemes in order to match this with my image. 

Location Ideas - My original images; www.wix.com/lozmab8/snapphotography

Looking at the images I've taken and been there at the location I have a strong idea of what each of these places are like, this will give me inspiration for where I want to do my photo's if I choose a locational shot. 

• The first shot was taken in Bridlington, this is the only image I did not take however am featured in this image. Bridlington beach is a beautiful setting and give a great atmospheric feel for bands when they do group shots there. A collaboration of people who are placed in a location like a beach relates to the audience. Beaches are usually enjoyable for everybody so this automatically put the audience into a light mood by taking the photographs here.
• This next shot was taken at Kings Mill in Driffield. A fairly isolated area however brilliant for dog walkers and duck feeders! Kings Mill is a very large old mill with a river, several bridges and a cornfield at the back. Near by there is also a waterfall which provides a wonderful picture landscape. This image was taken near the conker trees at the end of summer/ early autumn of 2012. 
• The third image was taken again in Bridlington, yet this time at Danes Dyke. A very popular tourist destination for photographers, dog walkers, climbers, and cliff top views. I placed my model along the beach on a rock near shore. I captured the image by positioning both him and myself so that his body looks like a silhouette. This is an idea I could use for my final piece DPS. The location again shows a beach and beautiful views however a different side to beaches that we see in image 1.
• The next picture I took was in summer, again in Kings Mill, Driffield. This was in the cornfield that was earlier mentioned. I particularly enjoyed taking this shoot as I collaborated my models colour and complexion aswell as the sun to produce a lovely image. This, throughout the year is a wonderful place to take pictures as in spring summer it is very bright however through autumn/winter the flowers and crops die down and it becomes a great place for saturated image. A very good location for acoustic artists for example and near my home.
• The following image was an image taken whilst producing my perfume bottle cover. This was an unused image taken at Burton Agnes Hall. A very popular tourist destination. The whole site is wonderful providing The hall itself with amazingly presented gardens and forest aswell as life-size games for children to play with such as checkers and chess. This location is very classical and looks professional in images. With classical singers or 'posh' artists this would make a nice location for images.
• Last but not least are the three remaining images. These are images that were created also in Danes Dyke taken within a broken down pub/hotel. With a golf course almost metres away the house was very popular. After a fire it left the house with little left but rubble and a few bathtubs. The images taken are within the location and by far some of my favourite images. My models naturally are very 'vintage' like with their clothing and image. I chose them to model at the house because this goes well with the old building. By adding contrast to the final images, the colours instantly then stand out to my eyes and this is the impact I want to make on my audience when they look at my magazine. 

Initial Ideas and Research Conclusion

Things I want to include on my front cover

• Dateline, issue number, price
• Barcode
• Medium Close up for my cover image/ medium shot (undecided)
• A splash
• A teller to show who the model is and why she is on the cover
• A teaser to encourage the audience to read further
• Skyline above the model and header
• An advertisement/pull to win 2 festival tickets 
• Cover lines 

Things I want to include on my contents page

• Content title
• Dateline
• A main headline with an image
• A teller
• Content list 
• Page numbers
• Other images associated with the content
• Features
• 'On the Cover' 
• Subscription box advert
• A box from the editior with an image

Things I want to include on my DPS

• A main image
• A nametag of the magazine
• A columned interview on the popstar
• More stories on following pages (maybe)
• A splash
• Band information in a tagged box
• Editors image
• Editors Views

I am going to price my Magazine at £2.00

This is going to be a monthly magazine aimed towards college and university students age 16-20.

The magazine's aim is to be able to provide the information available for a small fee so that they will be able to afford it. Whilst collecting research and surveys throughout the course of the project, I have learned that unless somebody is very passionate about the magazine subject they are not willing to spend that much money on one. This is because students have other priorities and little money to spend on things. Magazines are seen as privileges.  

Through store research I have found Tesco is the 'biggest supermarket chain'. This is then followed by ASDA. I therefore after looking over all the store research and completing tabled information that I would provide my magazine to be sold in Tesco. This is then efficient for people not only in big cities but in small towns and villages also across the UK which has tesco extra aswell. 

Music Magazine Mock Up Layout DPS improvements

Music Magazine Mock Up Layout DPS 1

Music Magazine Mock up Layout Contents page 1

Music Magazine Mock Layout Cover page 3

Music Magazine Mock Layout Cover Page 2

Music Magazine Cover Digital Draft 1

Music Magazine Contents Layout Draft 2

Music Magazine Contents Layout Draft 1

Music Magazine Cover Layout Draft 2

Music Magazine Cover Layout Draft 1

Music Magazine Name Spider Diagram

Music Magazine Digital Layout Draft 1

With this set up a strip would be along the bottom of the page. This will include the dateline, barcode, and issue number aswell as 'Inside' stories.

Double Page Spread Examples

Music Magazine Contents Page Analysis

Contents Page Examples

Advertisements/ Pulls

Within my magazine cover I am going to feature an advertisement, this being a chance of winning two tickets to a festival. The festival I have chosen to advertise is V Festival. This is because V Festival is known for it's Pop Chart genre. All sorts of top 40 artists have been known to play at the festival and the lineup of 2012 can show this. The tickets are worth around £200 each and this will entice more people to want to apply for these tickets. V Festival is known for all ages being able to attend however teenagers are the ones who mostly buy the tickets. This being a chance to have fun with friends. Offering two tickets out increases the chance of people wanting to enter because they want to go with their friends not alone. 

November 14th 50 Chart

Throughout this video, there is 27 artists featured in my genre I have chosen and some of these artists are featured more than once. This re establishes why I chose this genre as it is very popular and alot of people want to listen to it. Hence why a lot of the artists are in the charts. The up beat, funky music brings alot of attention to the artists and they do very well in the music industry. I chose to post this as an example of what music is involved in the genre I am looking at and what the members of the public are interested in.

Cover Inspirations

These covers are inspirational to me because they are catch my eye, are very colourful and all include my favourite artists. I was to be able to do this with my audience, attract their eye to the covers straight away in order to encourage them to read the magazine. I like how bright they are and even if the model isnt making eye contact with the audience then it still looks attractive. I posted them on my blog in order to look back at them in the future for more ideas on my cover for my music magazine. This will help me gather ideas that the public will like, this making them buy my magazine. 

Uses and Gratifications

"The uses and gratifications model demonstrates that consumers have wants and desires and consume the types of chosen media for individual needs."

"Researchers Blulmer and Katz expanded on the Uses and gratifications theory and published their own in 1974, stating that individuals might choose and use a text for the following purposes

•Diversion - escape from everyday problems and routine.

•Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas for family life

•Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts

•Surveillance - Information which could be useful for living eg) weather reports, financial news, holiday bargains

•Since then, the list of Uses and Gratifications has been extended, particularly as new media forms have come along (eg video games, the internet) "

Music Magazine Pages

Music Magazine Pages.

NME - Approximately 70 pages - £2.20

SUGAR - Approximately 100 pages - £2.45

GRACIA - Approximately 158 pages - £1.90

COMPANY - Approximately 179 pages - £2.00

COSMOPOLITAN - Approximately 227 pages - £3.50

ELLE - Approximately 216 pages - £3.60

The monthly issues all consist of 150-300 pages depending on the company, nme however is a weekly magazine and has approximately 70 pages. Conventionally the more money the magazine the higher the amount of pages are in the magazine. For the music magazine that I would be publishing monthly I would place the price at £2.00 and include 160 pages. This if bought every issue equals to the consumer paying £24.00 a year for just under 2000 pages of their favourite music information. Therefore I believe that this is a reasonable price for the magazine and it will encourage people to buy the magazine. 

Survey Tables

I asked several students how much the maximum amount of money is that they would pay for a monthly magazine this is what they said and why.  Over all I found that there are several varieties of pricing within the survey. It all depends on the situation of the students and their lifestyle for example if they work, if they don't, if they like buying other magazines, if they have to pay for bills etc. Never the less from the tables I came to the conclusion that the cheaper the better and it will encourage more students to buy it every month due to the fact they will have money to spend on other things aswell.

Store choice for magazine.

When selling a magazine several things have to be taken into account. One of the main ones being where the product will be sold from. This is considered by looking at the target audience. Are they capable of getting to where the product will be sold easily? It is a popular store? How and where will they advertise the product? All of these questions have to be taken into account. 

      Following store research I found that Asda is a popular store currently located in almost every city. Asda having '528 stores and depots in the UK' are very well known across the region, nevertheless looking further into the research we found Tesco is the widest current branch over the UK. Gathering information from 'http://www.bbc.co.uk/news/business-16676688' we can see that 'Asda is the UK's second biggest supermarket chain, behind Tesco'. Being the biggest supermarket chain of 2012, there is a better chance of the magazine being successful being sold where more people shop. Therefore this is a top contender in choice of where the marketers think the product will be sold successfully and which store I would personally choose my magazine to be sold in.  
        The table above from Wikipedia.com shows that in total as of 2012 Tesco currently have 2,975 stores across the UK, including the small express stores that they own. Choosing Tesco has more of an advantage on store sales due to the fact many locations such as towns or villages in the UK don't have a big enough population to support having such big stores such as Asda and Morrisons, therefore Tesco's will be put in place. This giving not only people in cities the advantage of buying the magazine but students in smaller locations aswell. 

My Magazine Demographics

For my music magazine I have chosen a small demographic range for students age 16-20 both male and female. These students are within band E. As I have picked 'Pop' music as my genre this has alot of versatility within the genre that I can use for the magazine to appeal to both sexes.
            A reason I have chosen the age range I have is the fact that the audience we are trying to relate to are students. Whether this being college, sixth form or university money is limited and not as available as it is for working class people with a constant income. With the fee's of education rising there is even more need for students to be saving money therefore I would be pricing my magazine at £2.00. As well as looking at other magazine prices I also took a small survey myself, of students in the age range 16-18 to see how much the limit would be that they would pay for a music magazine. I have chosen also to have the magazine be published once a month, therefore if they bought an issue every month that is only £24 a year which is reasonable compared to magazines such as Vogue or Elle, fashion magazines. People pay up to £50 a year for these magazines, therefore students will find this alot more acceptable for a magazine purchase. Potentially saving 50p a week for a magazine they will thoroughly enjoy and could win prizes from in my opinion is very good.
            Within my music magazine I would include advertisements for winning things such as iPods or tickets to a festival/concert as these appeal to the target audience as they possibly wont be able to buy these things because they are so much money. Therefore encouraging them to enter the competition as well as buying the magazine itself. I have chosen to aim for both sex audiences as it will maximise the sales of the magazine and it also gives more variety and choice in colour and design when putting the magazine together.

Demographic Tables

This table is a clear indication to the class's of our society. Tables like these are used in order to choose a specific class to target their product to. For example targeting a music magazine at a university and college students in group E may want the magazine to be cheap as they dont have that much income,  therefore inside the magazine there could be advertisements for CD's or clothes within their price range. It is highly unconventional to take a group such as group E for a product and place a highly expensive music or clothes range within the magazine because the consumer wouldn't be able to afford the things being advertised. Therefore they would not sell their products. Demographics provides us with the right products for us such as magazines and shows us exactly what we need to see in them by targeting these groups to begin with.

Demographics

Demographics basically tell a marketer who might be interested in buying a product. 

The success of any business relies on understanding the demographics of the target customers you wish to sell the product to. The information known will affect pricing, packaging, promotion and place. Any provider needs to understand demographics in order to decide exactly what product will include. The first step in reaching a customer is understanding who they are and about them. Having information about a person's age, gender, income and education, tells a marketer how likely a person is to make a purchase or require a service. In the day and age we are currently in it is much more cost effective and efficient to be able to target one's message to the people with the greatest propensity to make a purchase, rather than just attempting to advertise to the entire world. Having a full insight into the target audience gives the business selling the product a high advantage to be able to sell the product better. This is why understanding demographics is so important. 

Understanding Demographics

Definition from http://www.investopedia.com/terms/d/demographics.asp#ixzz2Bpm4hYip: 

'Studies of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others. Demographics are used by governments, corporations and non-government organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research.'